crafting visuals

That Connect & Convert

We create content that turns attention into orders, engagement into repeat customers, and views into measurable results.

Challenges & Growth Opportunities in F&B

Common pain points we solve

Inconsistent footfall; sales depend on weekends/promos

Low content output or low quality UGC, leading to weak reach

IG/TikTok views ≠ bookings because there’s no clear offer or CTA

Menu items with high margin aren’t pushed in content/ads

No tracking on ads → money spent with no learning

Seasonal dips and poor promotion calendar

Slow content turnaround; owners doing everything

Short‑form video + clear offer + conversion path (DM, WhatsApp, link in bio) can lift orders & table turns within 30 days.

Opportunity

what we do

Hero dishes, Behind‑the‑scenes, UGC‑style testimonials, Story Telling

creative

IG Reels, TikTok, FB, Spark Ads/Boosting

distribution

Social Media & Instagram Ads Management: We handle content planning, creation, posting, and community engagement, while also managing Instagram ad campaigns, including creative testing, audience targeting, and performance optimization.

deliverables

Story-based offers, highlight high‑margin items, review engine, link‑in‑bio funnel

conversions

Monthly dashboard (reach, saves, profile clicks, ROAS if ads)

analytics

turnaround

Depending on package

the aethr method

30‑min review: content performance, menu margins, promos, competitor angles, and audience behavior. We identify what’s driving engagement and where sales drop off (e.g., low review velocity or weak CTA links).

audit

We plan, shoot, and edit cinematic, sales‑driven content. Every video is crafted around a specific goal, to sell a dish, drive bookings, or collect reviews.

produce

Our Framework:

Hook → Desire → Offer → CTA.

Pacing that match music = “hard to scroll past” and lighting that make food irresistible.

UGC and testimonials to build trust.

Cinematic edits aligned with trending formats for maximum reach.

Motion graphics to highlight promos or limited-time offers.

Every piece ends with a strong CTA that relates to the video

After Ad content goes live, we track which videos get saves, shares, and DMs. Winning creatives are boosted and ad tests feed real‑time data to push direct orders and repeat visits. Each month, we iterate based on conversions, not vanity metrics.

convert

We run a content → offer → conversion loop every month that directly impacts bookings, orders, and reviews.

what changes for you

proof & case angles

Current content is underperforming in engagement and social proof, highlighting the potential for optimized creative content to generate stronger audience connection, higher retention, and measurable conversion.

before aethr

Views: 835

Likes: 24

Comments: 1

Saves: 4

Shares: 1

video metrics

Likes: 2.87%

Comments: 0.12%

Saves: 0.48%

Shares: 0.12%

breakdown

analysis

Engagement Rate (3.59%): Indicates moderate audience interaction, showing some interest but low social amplification.

Saves & Shares are minimal: The content is not strongly motivating repeat views or sharing

Comments are very low: Limited conversation or community interaction.

Implication: With improved creative hook, storytelling, and CTA, there’s significant opportunity to increase engagement, shares, and conversions.

proof & case angles

after aethr

Average watch time: 8.3s out of 30.1s (~27.5% retention)

The first 3–8 seconds consistently hold attention, meaning the hook is strong enough to stop scrolling.

hook & retention

Full video watched: 9.74% (~1 in 10 viewers)

About 1 in 10 viewers watched the full video, a healthy baseline for food reels. We can test faster pacing or showing the dish earlier to increase this toward 15%+.

completion rate

Likes only: 697 ÷ 32,913 views ≈ 2.1%

Total engagement (likes + comment + saves + shares): (697 + 117 + 432 + 22) ÷ 32,913 ≈ 3.85%

The video achieved a 3.85% engagement rate, which is considered healthy for organic TikTok content. This indicates that the visuals and concept successfully captured attention and connected with the audience, encouraging them to like, save, or share.

engagement overview

storytelling

content

This content focuses on storytelling while highlighting your high-margin menu item

ambience-style

content

This ambient-style content captures the essence of the brand, showcasing the café’s vibe while giving viewers a behind-the-scenes look at how the coffee is crafted with care and precision.

the 30-day plan

(sample)

Audit, strategy, shotlist, permissions, and schedule. Shoot → first edits → approvals

week 1 - week 2

Post 3–4 videos + light boosts; launch review engine Promo push (hero dish / bundle) + iterate best hooks

week 3- week 4

1 point‑of‑contact for approvals (24–48h SLA) - We’ll coordinate with one main contact for content approvals, with feedback expected within 24–48 hours to keep the project moving smoothly

what we need from you

Shoot window (before service) + kitchen access

Menu margin hints (what to push)

Logo file and brands preferences

"we tried boosting, it didn't work."

Instead of boosting random posts, we first test each creative organically, tracking hook rate (how many stop scrolling in the first 3 seconds) and 3s hold rate (how many stay past the first moment).
Once we identify which content naturally grabs attention, only then we boost or run ads on the top performers. This ensures every dollar goes to content that’s already proven to convert.

Package
"We need sales, not views."

Our videos are designed to sell, not just entertain. Each one has a focused CTA, whether it’s to book, message, or visit.
We review the performance weekly, tracking click-throughs, inquiries, and bookings so we can identify which content actually drives business impact
"No time to manage."

You don’t need to worry about content management. We take care of the entire process, from ideation (concepts and storyboards) → shooting → editing → posting.
Your role is minimal: simply review and approve before it goes live.
"What if the videos flop?"

Even if a video underperforms, it’s not wasted. We produce multiple variations, test different hooks, and adjust offers quickly based on early performance metrics.
The real value comes from this iterative loop, testing, learning, and improving every piece of content until it resonates.