Working with Shalaby Sweets was a focused and visually rich experience.

The production centered around showcasing their range of traditional Turkish desserts, including baklava, kunafa, and lokum. We aimed to highlight the textures, layering, and preparation process through controlled lighting and detailed close-up shots.

Filming took place across multiple sessions to capture both the product assembly and final presentation stages. Particular attention was given to elements like syrup pours, pastry textures, and the ambient sounds of preparation, which added depth to the final visuals. The Shalaby team maintained a clear brand vision, making collaboration efficient and creatively aligned from pre-production through post.