The straight answer
The question
Anyone can post every day. The harder question is whether the posting is building something, or just filling a grid nobody stops on.
The answer
An account grows when the content earns a share, a follow or a save, not when it simply goes up on schedule. That comes from knowing who you are talking to, giving them a reason to care, and reading what actually worked so the next post is sharper.
So we run the strategy, the calendar and the community, make short-form built to travel, and let what works shape what comes next. It is one system, not a weekly guess.
Consistency is the floor. The job is making people care.
The work
Shalaby Sweets. Made and run by AETHR. 1.1M organic views, zero ad spend.
Straight from TikTok Studio. The full breakdown is in each case study.
What we do
Strategy that fits your brand
Who you are talking to, what you post, and why. A clear direction the whole account pulls toward, not a random mix of whatever is trending this week.
A calendar, planned ahead
Captions, hooks and posting handled for you and filled a month at a time, so nothing goes up in a panic on Sunday night.
Content made to travel
Short-form built for the feed: the hook in the first second, sound-off captions, the kind of post someone actually sends to a friend.
Community, not just posting
We reply, we watch the comments, and we tell you what your audience is really asking for. The account is a conversation, not a billboard.
The process
Strategy and setup the first two weeks
We learn the brand, the audience and the goal, then build the content pillars and the first month of calendar. Nothing posts until the direction is agreed.
Shoot and create batched, not daily
We film and design in batches, so a month of content comes from a focused day or two, not a daily scramble. Built to be cut into posts, Reels and stories.
The video work behind it ↗Post and engage
We schedule, publish and stay in the comments. Captions, hashtags and timing handled, replies kept human, the community actually looked after.
Read and double down
Every month we read what worked, cut what did not, and put more behind the content that grew. Then the reach, follows and enquiries land in your dashboard.
How you see it working ↗Social is a monthly retainer, so the account compounds instead of restarting. We agree the scope and cadence up front, then adjust as we learn what your audience responds to.
What it costs
Priced to the scope
Social is a retainer, and the retainer moves with the scope: how many posts, how much original filming, how many platforms, and whether we are also running ads against the content. A light content calendar and a full-service account are not the same job.
Tell us the goal and the budget. You get a scoped monthly plan with no padding, and if the two do not match, we say so on the first call instead of after you have signed.
Fair questions
How much does social media marketing cost in Singapore?+
It is a monthly retainer, and the number depends on scope: how many posts, how much original filming, and how many platforms you want run properly. A light calendar and a full-service account sit at different price points. Send us the goal and budget and we scope an honest plan around it, with no padding.
Do I need to be on every platform?+
No, and you usually should not be. One or two platforms run properly beat five run thin. We pick where your audience actually spends time and focus there, then expand only when it earns it.
Do you create the content, or just post what I send?+
We create it. Strategy, filming, editing, captions and posting are all handled in-house, so you are not left feeding the calendar yourself. The posts themselves come from our content creation team, with the films from video production.
How long before I see results?+
Reach and engagement usually move within the first month or two. Follower growth and enquiries build after that, as the account finds its voice and the audience learns what to expect. You watch the trend every month in your own dashboard, so you are never guessing: marketing you can see.