Anytime Fitness Case Study: 115 Leads at SGD 5.60

The numbers

77.9K views across campaigns

34.3K in-market audience reached

115 direct lead conversations

SGD 5.60 cost per lead, SGD 645 total

From scroll to sign-up conversation

Views 77.9K

In-market reach 34.3K

Conversations 115

Bar widths tell the story, the numbers are the fact. From Meta Ads Manager.

Where the SGD 645 went

SGD 645total spend

Novena campaign · SGD 214Boosted reel · SGD 201Other outlets · SGD 230

Campaign receipts below. Balance across remaining outlets.

Conversations per campaign

Novena launch 34

Boosted reel 40

Other outlets 41

115 total messaging conversations across campaigns.

The challenge

New gym locations need members fast. Anytime Fitness needed real sign-up intent across multiple Singapore outlets, not just awareness. The brief was clear: every dollar spent had to produce a conversation, not just an impression.

The approach

We built performance creative designed to stop the scroll and drive action. Shot on location to capture the energy of each gym, then structured every piece around a single conversion goal: get the viewer to message. No bloated budgets. No spray and pray reach campaigns. Tight targeting, direct response creative, and a message objective that put real prospects one tap from a conversation.

SGD 645 in. 115 sign-up conversations out.

The creative. Shot on location across outlets.

Watch the creative on InstagramThe actual campaign reel

On location

The receipts

Meta Ads Manager: 17,125 views, 5,936 reach, 34 messaging conversations, SGD 214.01 spent

Meta Ads Manager: boosted reel with 28,093 views, 8,589 reach, 40 messaging conversations, SGD 200.81 spent

Straight from Meta Ads Manager. Untouched.

Every dollar earns a conversation.

The challenge

The approach

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