The Anytime Fitness studio entrance with the sign lit

Case study · Fitness · Multi-location · Singapore

Every dollar earns a conversation.

How performance creative turned minimal ad spend into a consistent pipeline of gym sign-up conversations.

115 leads at SGD 5.60 each
Client
Anytime Fitness
Industry
Fitness · Multi-location
Platform
Meta
Services
Production · Ads · Strategy

The numbers

77.9K views across campaigns
34.3K in-market audience reached
115 direct lead conversations
SGD 5.60 cost per lead, SGD 645 total
From scroll to sign-up conversation
Views 77.9K
In-market reach 34.3K
Conversations 115
Bar widths tell the story, the numbers are the fact. From Meta Ads Manager.
Where the SGD 645 went
SGD 645total spend
Novena campaign · SGD 214Boosted reel · SGD 201Other outlets · SGD 230
Campaign receipts below. Balance across remaining outlets.
Conversations per campaign
Novena launch 34
Boosted reel 40
Other outlets 41
115 total messaging conversations across campaigns.

The challenge

New gym locations need members fast. Anytime Fitness needed real sign-up intent across multiple Singapore outlets, not just awareness. The brief was clear: every dollar spent had to produce a conversation, not just an impression.

The approach

We built performance creative designed to stop the scroll and drive action. Shot on location to capture the energy of each gym, then structured every piece around a single conversion goal: get the viewer to message. No bloated budgets. No spray and pray reach campaigns. Tight targeting, direct response creative, and a message objective that put real prospects one tap from a conversation.

SGD 645 in. 115 sign-up conversations out.

The creative. Shot on location across outlets.

Watch the creative on InstagramThe actual campaign reel

On location

On location at Anytime Fitness: member training under the rig
On location at Anytime Fitness during the AETHR shoot

The receipts

Meta Ads Manager: 17,125 views, 5,936 reach, 34 messaging conversations, SGD 214.01 spent
Meta Ads Manager: boosted reel with 28,093 views, 8,589 reach, 40 messaging conversations, SGD 200.81 spent
Meta Ads Manager results row

Straight from Meta Ads Manager. Untouched.

How we do this for other brands: Paid ads and performance creative

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