Case Study · Fitness · Multi-Location · Singapore
Anytime Fitness — 115 leads.
SGD 5.60 each.
How performance creative turned minimal ad spend into a consistent pipeline of gym sign-up conversations.
Client
Anytime Fitness
Industry
Fitness · Multi-Location
Services
Production · Ads · Strategy
Result
115 Leads · SGD 5.60 CPL
The Results — Paid Performance
77.9K
Total views
across campaigns
across campaigns
34.3K
Total reach
in-market audience
in-market audience
115
Direct leads
messaging conversations
messaging conversations
SGD 5.60
Cost per lead
SGD 645 total spend
SGD 645 total spend
The Challenge
New gym locations need members fast. Anytime Fitness needed a way to drive real sign-up intent — not just awareness — across multiple outlets in Singapore. The brief was clear: every dollar spent had to produce a conversation, not just an impression.
The Approach
We built performance creative designed to stop the scroll and drive action. Shot on location to capture the energy and environment of each gym, then structured each piece around a single conversion goal — get the viewer to message. No bloated budgets. No spray-and-pray reach campaigns. Tight targeting, direct-response creative, and a message objective that put real prospects one tap from a conversation.
